Scout London Christmas Trail 2012

November 25, 2012

Solve a trail of cryptic Christmas clues

We’ve partnered with Scout London, this year’s new free listings magazine, to give you a festive trail of clues through the city. Discover hidden places while revisiting some of our festive favourites. Starting at Somerset House’s brand new Lavazza lounge warm yourself up with a complimentary cup of gourmet coffee, then depart on a jolly journey – sip wine in cosy bars, see seasonal art and ramble under the riverside’s Christmas lights.

Play the Scout London Christmas Trail.

Win prizes

Think you’re skillful, creative or just plain lucky? Then you’re in for a chance to win luxury Fairtrade chocolate from Divine Chocolate, tickets to award-winning comedy at SoHo Theatre, and festive handmade ice creams from Ruby Violet. With a sackful of prizes worth £1,874 the odds are in your favour…

Enter while you’re on the trail, or within 24 hours of completing it, by sending a tweet mentioning @ScoutLondon and your team name, like this: “Just finished the @scoutlondon trail as team The Winners. We’re sure to win, right?”

Send a photo with your Tweet to be in with a chance of winning prizes for the Most Creative Team Photo that week.

Never sent a Tweet before? Here’s how to tweet.

How to win

Most creative team photos – three prizes each week: At the end of each week, HiddenCity will pick 3 winning team photos. 1st place team will win 4 tickets (£80 value) to see award winning comedy at the SoHo Theatre. 2nd and 3rd place teams will get free Christmas Ice Cream from Ruby Violet for their team (£20 value per team).

Fastest three teams each week: The team that finishes the trail with the fastest time each week receives an Ultimate Divine Chocolate Gift Set from Divine Chocolate (£53 value). The 1st, 2nd, and 3rd place teams each week will also get a free Christmas Ice Cream from Ruby Violet for the whole team (£20 value per team).

Daily lucky dip: Each day HiddenCity will select a team that has completed the trail that day to win a stack of Fairtrade chocolate from Divine Chocolate (£8 value).

Special challenge: Each week HiddenCity will select a winner from the teams that have correctly solved the Special Challenge that is given at a secret point during the trail. The weekly winners will receive a Divine Christmas Essentials Gift Set from Divine Chocolate (£33 value).

Fastest overall team: The best of the best, fastest in the land, will receive 4 Luxury Divine Christmas Gift Sets (one per team member) (£280 value).

Weekly competitions will close at midday on Fridays in December 2012, and midday on Wednesday 2 January 2013.

The fine print

What these rules mean

1. By entering this competition the participant agrees to these rules, else the participant may be disqualified
2. The promoter is VeaPoint Ltd trading as HiddenCity, 5 Torrens Street, London EC1V 1NQ
3. The entrant is the person who signs up as a ‘team captain’


1. Entrants may only enter the competition once. You may complete the Scout London Christmas Trail as many times as you like, but will only be eligible for prizes on the first completion of the trail.
2. Employees of HiddenCity and Scout London will not be eligible to win competition prizes but may sign up and complete the Scout London Christmas Trail.
3. The entrant’s team name must be decent and not be deemed to cause offence.

Solving clues

1. You must visit every location. To be eligible for a prize, no member of your team may have played the Scout London Christmas trail before, and you must not seek help from anyone who has completed it.

Personal data and publicity

1. HiddenCity and Scout London may publish entrants’ names, team names and results. HiddenCity and Scout London will not publish other details.
2. HiddenCity and Scout London may use any photos and videos taken of participants for marketing purposes.

Entrants’ responsibilities

1. The entrant is responsible for informing participants of these rules and ensuring they follow them.
2. Participants are responsible for loss, damage or injury caused as a result of taking part in this competition.

Judging the competition

1. HiddenCity is the judge for the competition.
2. The judge’s decision is final.
3. The judge may choose to waive rules at their discretion.
4. The entrant may be asked to take part in a tie-breaker if an outright winner cannot be determined.
5. HiddenCity is not liable for situations that prevent the prize being taken up by the winner.

Receiving prizes

1. HiddenCity will notify the team captains of winning teams within 21 days of their respective competitions closing.
2. Entrants are required to reply with their postal address within 14 days of receiving this notification.
3. HiddenCity will deliver prizes through standard royal mail to the nominated address within 14 days of receiving postal address from entrant.