Privacy policy

How we use your data

If you sign up for a trail

The personal data that we keep a record of is your name, email and phone number.

We may keep a record of this data so that we can contact you and people in your teams about your experience, for example if there is a problem, or for feedback.

After you have played a trail we will keep your data, unless you tell us you would like us to remove it. If you contact us we can look up your details so we can tell you which trails you have done in the past, so we can recommend other trails to you, and importantly make sure you don’t do the same trail again. This is because the trails do not usually change enough to make them suitably different to be a challenge to do again.

We will not give your data to other organisations for them to market their services to you.

The organisations that we provide data to are those that provides services for us:

- Our technology partners and our customer support staff. They have access to data so that they can make sure our systems run properly, and can serve you as a customer. They have access to your name, email and mobile number. Data for our internal systems is held on a server by Digital Ocean LLC, based in the United States. Zendesk, based in the UK store data for customer support, and Stripe, based in the United States, stores payment data.

- If you tell us you would like to be kept updated about HiddenCity experiences we will provide your name and email to The Rocket Science Group, based in the United States, to send emails using the Mailchimp email sending tool. You can unsubscribe at any time – click the unsubscribe link in the email. Or unsubscribe here.

- We may provide data to Facebook, based in the United States, so that the Facebook and Instagram sites, both owned by Facebook, can display more relevant adverts to you. The information we send is your name, email, phone number, and which trails you have taken part in. If you see an advert from HiddenCity on Facebook and do not want to see further adverts from HiddenCity click the ‘…’ menu on the top-right hand corner of the ad and navigate to ‘Hide all ads from this advertiser’. Read more about hiding adverts.

We have agreements in place with the organisations above to ensure they safeguard your data.

If you apply for a job

We keep a record of your data so we can look for applicants who may be suitable for current and future roles, unless you tell us to remove your data. When you apply for jobs your data is sent to a company called Recruitee, based in The Netherlands. They provide an online form for you to apply, and store your data for our team to access.

Access to your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, then contact us. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Changes to this policy

This privacy policy was last updated on 23 May 2018. We will place any updates on this web page.

If you want to contact us

Get in touch.

If you have a complaint

Contact us if you have a problem.

If you cannot get your issue resolved with us, or if you have a concern, then contact the Information Commissioner’s Office (ICO).